Who we are, and why this pet urn guide exists
We're an independent guide and request service for pet urns and keepsakes. We don't make urns or run a shop floor; we help you find the right one and ask the right questions.
- Independent: no workshop, warehouse or crematory of our own
- Sizing and price figures linked to their sources
- Requests answered by email, with no obligation to buy
The short version
An urn guide first, a request service second
This site exists because buying an urn for a pet is harder than it looks. The decision usually lands in the week after a loss, product pages rarely list internal capacity, and personalized pieces are often final sale. We write plain guides to sizing, materials, engraving and display, and we run a simple request service for people who'd rather not search alone.
We're independent. We don't carve, glaze or engrave anything ourselves, we don't hold stock, and we don't operate a crematory. When you send a request, we look for urns and personalization options from makers and sellers who ship to where you live, then email you a short list with the details that matter.
Our focus is the primary vessel: the main urn that holds most or all of your pet's ashes, plus the small keepsake urns that share them. Wearable jewelry, garden stones and plantable urns each have their own specialist guides in our wider network, so we mention them here only where they affect your urn choice.
Why we started
Why clear urn information is so hard to find
Price and product information in pet aftercare is patchy. When the UK competition regulator reviewed vet practice websites that showed prices, only 2%[1] listed cremation prices at all. Urn listings have a similar problem: a word like "large" can mean anything from 60 to 200 cubic inches, depending on the seller.
People are looking for that information online. In the NFDA's 2024 survey, 26%[2] of visitors to funeral home websites were there for price information, up from the year before. We think pet owners deserve the same: a capacity figure you can trust, a realistic price range and an honest note about lead times.
How it works
What happens when you send us a request
- You tell us the basics. Your pet's weight, the style or material you like, where the urn will live, any personalization and a budget if you have one.
- We work out the size. Using the same one-cubic-inch-per-pound rule as our urn size calculator, with headroom for the sealed bag.
- We shortlist options. Urns and keepsakes from sellers who ship to you, with capacity, opening, production time and delivery noted.
- You choose and order directly. You buy from the seller you prefer. We don't take payment, and you're never obliged to buy anything.
If something about your situation is unusual, say a giant-breed dog, a tiny pet with very little ash, or ashes being split between several homes, tell us. Those are exactly the cases where a generic product page gets it wrong. You can send a request here.
Our numbers
Where our sizing and price figures come from
Every figure on this site links to a source you can check on our research page. Most come from published studies, industry reports and consumer surveys. For example, the expectation that cremated remains weigh about 3-5% of body weight[3] comes from a pet insurer's published guidance, and the observation that personalized pet urns run from about USD 50–1,000+[4] comes from a market report.
When a fact comes from a public body or a study, we link to it inside the sentence so you can read it yourself: a study of 100 commercial human cremations, for instance, or the UK competition regulator's final report on vet and cremation pricing. Retailer price lists appear only in the footnotes, because we don't send readers to shops from inside an article.
Some numbers are our own estimates, and they're always labelled that way. They're simple calculations that apply a published figure to a real situation. A good example is the sizing below, which applies the one-cubic-inch rule to two common pets.
12 cu in (cat); 70 cu in (dog)[5]
We also show market figures when they help explain the choices you face. One industry report valued the global pet memorials market at about USD 2.85 billion[6] in 2024, which is why the range of urns online is so wide and so uneven. Where a price table is our own summary of typical retail ranges, we say so plainly.
Editorial standards
What we promise, and what we'll never claim
- No star ratings, testimonials or invented customer stories. If we ever publish feedback, it will be real and verifiable.
- No ranking or "top pick" claims about any urn, maker or seller.
- No promises about stock, delivery dates or prices we haven't confirmed with the seller in writing.
- Every price shown as a range, with its source or a clear "typical range" label.
- Pages reviewed and dated, so you can see when the information was last checked.
Our polls are the one place we invite opinions. They're anonymous, live and not a scientific survey, and we say so on the poll results page. We never present a poll answer as a fact.
What worries you most about ordering an urn online?
Tap an answer to vote and see how others answered. Anonymous.
Do it yourself
Free tools if you'd rather work it out yourself
You don't need to contact us to use the site. Our calculators run in your browser and don't store anything. The ashes weight estimator tells you roughly how much to expect back, and the sizing calculator turns that into a capacity to shop with.
Free tool
Ashes weight estimator
See roughly how much ash to expect back, by species and body weight.
When you're ready to compare materials, our urn materials guide and the primary urn or keepsake explainer are good places to start.
Reader polls
What would you choose?
Vote anonymously and see how other readers answered. The results are live counts from people who visit this site, so they show real opinions, not a scientific sample.
What worries you most about ordering an urn online?
Tap an answer to vote and see how others answered. Anonymous.
Did you (or would you) compare more than one provider?
Tap an answer to vote and see how others answered. Anonymous.
How much would you spend on a memorial item, beyond the cremation itself?
Tap an answer to vote and see how others answered. Anonymous.
Questions people ask
Do you make or sell urns yourselves?
No. We're an independent guide and request service. We don't manufacture, engrave or stock urns. When you ask for help, we email you options from makers and sellers who ship to you, and you order directly from whichever one you choose.
Is there a charge for your help?
Sending a request and using our tools is free for you. You pay the seller directly for any urn you buy, at their price. If that ever changes, we'll say so clearly on this page and on the request form before you send anything.
How do you decide which urns to suggest?
We start from capacity, because an urn that's too small is the one mistake you can't fix. Then we match material, style and budget to what you've told us, and check production and delivery times. We don't rank sellers or accept payment to place an urn higher on a list.
What does "our estimate" mean next to a figure?
It means we calculated the number ourselves from published data rather than quoting a source directly. For instance, we apply the one-cubic-inch-per-pound sizing rule to a typical cat or dog. Each estimate shows its method on our research page so you can check the working.
Can you help if my pet hasn't died yet?
Yes. Many people plan ahead, especially with an older or seriously ill pet. Choosing an urn early can make the days after a loss simpler. We'll suggest sizes with sensible headroom, because the exact ash volume isn't known until after cremation.
Sources and our estimates
- [1] In a CMA targeted review of UK vet practice websites showing prices, only 2% listed cremation prices. UK Competition and Markets Authority - Veterinary services for household pets, Provisional decision report Part A (Oct 2025), 2025.
- [2] Visitors looking for price information on funeral home websites rose to 26% in 2024 from 19% a year earlier. Memorial Business Journal / NFDA — Inside the 2024 NFDA Consumer Awareness and Preferences Survey, Part 4 (July 4, 2024), 2024.
- [3] Embrace notes cremated remains typically weigh about 3-5% of the pet's original body weight. Embrace Pet Insurance - Bury or Cremate Your Dog? Costs, Pros & Cons, 2025.
- [4] Personalized pet urns range from about USD 50 to more than USD 1,000. Astute Analytica via GlobeNewswire — Global Pet Preservation Services Market to Hit USD 112.7 Million by 2032 (Apr 2, 2024), 2024.
- [5] Using the industry rule of thumb of 1 cubic inch of urn space per pound of body weight, a 12 lb cat needs an urn of about 12 cubic inches; a 70 lb dog needs about 70 cubic inches. Our estimate: urn cu in = body weight lb x 1 (industry rule of thumb, not a measured value). How we calculate.
- [6] The global pet memorials market was valued at USD 2.85 billion in 2024 and is projected to reach USD 4.7 billion by 2033 (5.3% CAGR). DataHorizzon Research — Pet Memorials Market report page, 2024.
Ask us about an urn
Tell us what you need and where you are. We'll reply by email with clear options and prices so you can decide in your own time.